Here is a quick reference list from The Reptile Report of content and ideas that you can use to cultivate an audience for your own social media pages....
Using Social Media to Reach Your Audience
On the Web - Join Robyn Markland, Chad Brown, and Brian Barczyk in Riverside, California on Saturday, July 19th at 2pm as they give a talk at the International Herpetological Symposium.
Whether you want to develop and reach an audience for commercial purposes, or for educational/informational purposes, there are social media platforms that are effective tools in achieving your goals. We will give an overview of the different platforms that are available, the pros and cons of each, and give some insight and tips on how to best make use of these powerful marketing tools. Great information for the breeder looking to grow their customer base, but also valuable for the zoo, institution or herp society looking to build a larger, more cohesive and involved community.@ On the Web